10 Non-Obvious Social Media Trends You Need to Consider Right Now

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
The best blog posts of 2023

From AI to Gen Z, here are the best blog posts of 2023.
From Paycheck to Purpose: Why I Stopped Growing My Business

I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.
The first voice-synthesized podcast episode

When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
That time I received death threats in a brand Discord community

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
My third time around with COVID

A third round with COVID and I’m mad. My body is absorbing the punches, but what is next? A reflection.
Break writer’s block with one true sentence

One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.
A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
That time I changed my life by ignoring my customers

Ignoring my customers changed my life. Everyone should try it once!
Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.