Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Posts Tagged ‘mark schaefer’
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
The good, the bad, and the NFTS. Peering into the future at SXSW
SXSW always gives us the preview of the future. Here is the good, the bad, and the NFT.
How I made six-figures self-publishing my books
Achieving a significant passive income was only possible because of self-publishing my books.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The most positive social media story in 10 years
Is this the most positive social media story of our generation?
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
How social media commitments can eat you alive
Are your social media commitments eating you alive? This is a good time to assess and clean house.
The Marketing Companion Podcast
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