The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
Posts Tagged ‘mark schaefer’
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
Why you need to build a content strategy on rented land. In fact, you have no choice.
“Never build on rented land” is a cherished content strategy idea. But is it true?
My favorite quote about creating content
This quote about creating content says it all.
Is there any way to fix Facebook?
Is there any way to fix Facebook? Not without some radical surgery.
How does content work in the world today?
Find out how content works in the world today through this fascinating debate.
What’s the difference between thought leaders and a personal brand?
Do thought leaders always have strong personal brands? The answer might surprise you.
The Marketing Companion Podcast
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Let's plot a strategy together
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