The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
Posts Tagged ‘mark schaefer’
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
The funny side of marketing with @ScottMonty and @TimWasher
Explore the funny side of marketing with Scot Monty and Tim Washer.
Lessons from a small journey into the post-COVID world
A business trip provided a glimpse into an emerging post-COVID world.
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Five ways the pandemic elevated the importance of personal brands
The importance of personal brands can no longer be disputed, especially now.
Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
Why content marketing favors the bold
A bold conversation with Author Tom Peters revealed an insight about content marketing success.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.