It’s time to come together
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Posts Tagged ‘mark schaefer’
What happens when content becomes a commodity?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Do I need to take marketing classes or can I just learn online?
Gary V believes college is a waste of time. Is it possible to succeed in a marketing career without attending marketing classes at a university?
No. Not every company needs to take a brand political stand.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
You Don’t Have Weaknesses, Just Overdone Strengths
A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
A Marketing Manifesto for Human-Centered Marketing
This marketing manifesto summarizes key points in a human-centered approach to marketing.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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