10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Why the marketing world is one big selfie
The marketing world is one big selfie. Well. It is. Let me tell you why.
Surprise! It’s not about passion. Five lessons on building a huge personal brand
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
Social media proficiency: A life skill?
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
Why content is your enemy and experiences are your friend
To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?
The difference between “pandering” and “serving” in the Super Bowl ads
Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.
The True Meaning of Hustle
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
The difference between “free speech” and politicizing your brand
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.