The difference between “pandering” and “serving” in the Super Bowl ads
Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.
Posts Tagged ‘mark schaefer’
The True Meaning of Hustle
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
The difference between “free speech” and politicizing your brand
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
Entering Protopia and a world of continuous marketing disruption
It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.
My personal challenge to you for the new year
We enter a new year with a choice to keep hate in our hearts and live a life that is toxic, or to be resilient and encourage a more civil world.
In case you missed it, the best marketing posts of 2016
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
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