Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
The pandemic’s hidden cost to creativity and creators
Creativity and creators will be challenged when randomness is eliminated from the workplace.
How Adidas is redefining sport during the pandemic
The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Pandemic may re-wire consumer behavior and marketers should pay attention
A new book suggests the pandemic will alter consumer behavior for years to come. Are you ready?
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and customer connection might be transformed. In a comparison of person-to-person contact and chatbot contact, researchers found that the expectations of personal and digital solutions are nearly […]
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.