What are the most in-demand marketing skills right now?
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
Posts Tagged ‘marketing companion’
Marketing and the unintended consequences of tech
One of the problems most companies face is the unintended consequences of technology and its especially acute today
Survival strategies for the post advertising world
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
Does business professionalism still matter?
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Should one country govern the internet?
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
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