A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
The pandemic’s hidden cost to creativity and creators
Creativity and creators will be challenged when randomness is eliminated from the workplace.
How Adidas is redefining sport during the pandemic
The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Pandemic may re-wire consumer behavior and marketers should pay attention
A new book suggests the pandemic will alter consumer behavior for years to come. Are you ready?