The future of humor in marketing with The Marketoonist
Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist
It’s time to put an end to an era of lazy marketing
Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.
The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Connecting to a new podcast on digital transformation
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Should you trust The Meeker Report?
The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?