The curse of authenticity

Other than AI, is there any word about marketing more prevalent than “authenticity?” And yet, it might be one of the most misunderstood and abused words out there. When it comes to establishing a brand, there is a both a benefit and a curse of authenticity.

In this deeply personal episode of The Marketing Companion podcast, Amanda Russell and I discuss how authenticity can help you, how it can destroy you, and how it might be more of a strategy than a default setting for a personal brand.

Some of the topics include:

When is authenticity over-sharing?
How much do you show of your personal life?
How is authenticity linked to a brand? Are there times when you need to go dark and stay dark?
Can you be strategically authentic?
Are you “authentic” to help others or to seek validation from the world?

This was a discussion with more than a few “a-ha” moments, and I’m sure you’ll enjoy it. To listen in, just click here:

Click here to enjoy The Marketing Companion Episode 316

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Illustration courtesy MidJourney