Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
Blog Archive
The good, the bad, and the NFTS. Peering into the future at SXSW
SXSW always gives us the preview of the future. Here is the good, the bad, and the NFT.
How I made six-figures self-publishing my books
Achieving a significant passive income was only possible because of self-publishing my books.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The most positive social media story in 10 years
Is this the most positive social media story of our generation?
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
How social media commitments can eat you alive
Are your social media commitments eating you alive? This is a good time to assess and clean house.
Marketing legend Sandy Carter riffs on Web3
Marketing legend Sandy Carter gives her take on Web3 and beyond.
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
The Groundhog Day Debacle (a little fun)
Groundhog Day gets chaotic in my family.
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
In praise of working yourself sick
Working yourself sick is never a good idea, except when it is.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
The Marketing Companion Podcast
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