As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
A visit to Suriname changed my worldview.
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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