Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?
I have always struggled to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of
I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored
“Mass culture is dead. Every one of us is creating our own version of culture.” This quote from futurist Faith Popcorn sums up a lot of
Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job
I just 700 blog posts on {grow} and I thought this would be a good time to pause and share some of my lessons learned for all
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he
I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and
I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one. The story starts with an
One possible answer:Â Â The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). Â I mean using social
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation.  That’s right. Mack made money from other
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.”  My take on it may surprise you …
Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture,
