How to create a million new social media jobs
A million new social media jobs? Dennis Yu thinks this is probable and possible
Blog Archive
The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
Why you need to build a content strategy on rented land. In fact, you have no choice.
“Never build on rented land” is a cherished content strategy idea. But is it true?
My favorite quote about creating content
This quote about creating content says it all.
Is there any way to fix Facebook?
Is there any way to fix Facebook? Not without some radical surgery.
How does content work in the world today?
Find out how content works in the world today through this fascinating debate.
What’s the difference between thought leaders and a personal brand?
Do thought leaders always have strong personal brands? The answer might surprise you.
10 Conversation starters for your marketing team
Here are 10 conversation starters to re-energize your marketing department.
How do you build a personal brand when your life is in chaos?
A life in chaos doesn’t necessarily mean you have to abandon your personal branding goals.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
The life-changing power of a spiky point of view
A spiky point of view has helped my brand, and it can help you too!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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