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The world is convulsing with positive change. In the mean time, we need patience for those surfing in the wake.
Blog Archive
Facebook is monopolistic because we like it that way.
Facebook is monopolistic and arrogant. Just the way we like it.
Why marketing innovators should act like artists
Marketing innovators share qualities with artists and should embrace those qualities to succeed.
How to set up your job seeker website
A job seeker website has long been a must for developers–now savvy marketers also need one. Here’s what to put on your personal splash page.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
Five Ways to Reinvent Online Conferences
Online conferences should be getting better by now. Here are five ideas you can try to take your event to a new level.
Law of Attraction: Woo Woo or the New Way to Attract Customers?
Law of attraction is pseudo-science but we can learn some lessons that make sense for our business.
Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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