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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

“Never build on rented land” is a cherished content strategy idea. But is it true?


Is there any way to fix Facebook? Not without some radical surgery.

Find out how content works in the world today through this fascinating debate.

Do thought leaders always have strong personal brands? The answer might surprise you.

Here are 10 conversation starters to re-energize your marketing department.

A life in chaos doesn’t necessarily mean you have to abandon your personal branding goals.

Influencers and retail stores will have a symbiotic new relationship according to this futurist.

How does branding work in a world where nobody sees your ads any more? The customer is the marketer.

A spiky point of view has helped my brand, and it can help you too!

Content creation ideas are all around you. Here are 10 prompts that prove it.

Authenticity and leadership are supposed to go hand in hand. But is that what people really want and expect?

Pivoting my content strategy was not an easy decision, but it’s time for a change.

“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
