Opportunity or don’t poke the bear? Marketing and the dark web
Marketing and the dark web is a hot topic. Is this an opportunity or a peril for marketers?
Blog Archive
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
Three steps to put a parasocial relationship to work for your business
A parasocial relationship is powerful and emotional. How do you apply the idea to your business?
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
Quit Your Job but Don’t Make These Four Mistakes
Before you quit your job, use these four tips to give yourself the best chance to succeed.
Unanticipated business victories during the pandemic
Some surprising business victories and a few short takes from the world of marketing.
In the pandemic, I see a small circle of light
The pandemic is bleak, but corona can also mean a small circle of light. Here is mine.
Business Codependency and the Importance of NO
Feeling confused, angry, overwhelmed, or hurt in your business? I explain my own issues with business codependency (and try to help!).
How to avoid the pandemic “doom loop” for your business
The pandemic may make you panic but don’t enter the doom loop. A lesson from the king of bacon.
The pandemic’s hidden cost to creativity and creators
Creativity and creators will be challenged when randomness is eliminated from the workplace.
Why nostalgia marketing is the next big idea for your company
Two mega-trends point to nostalgia marketing as a possible business priority.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
How to save your job from remote work offshoring risks
Remote work can be great but are you vulnerable to offshoring? Here are the best ways to keep your job secure.
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