The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
Blog Archive
How to Streamline Your Marketing and Roar Into the 20s
New year, new decade and a chance to streamline your marketing!
The 10 best blog posts of 2019
Mark Schaefer lists the ten best blog posts of 2019 based on reader page views.
The ultimate privacy betrayal: Your smartphone is cheating on you
Your smartphone is revealing your personal life to thousands of companies. Here’s how to protect your privacy.
How to be business cool while networking at a social event
Networking at a social event may seem daunting but here are some tips to help you stay cool.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
The 10 most impactful blog posts of the decade
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
Could “Belonging” be the next marketing revolution?
Dr. Julia Bramble suggests that a marketing revolution can begin with a commitment to belonging.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
Unintended consequences: How Amazon is disrupting telephone poles
In this story of unintended consequences, Amazon deliveries might make the electric bill go up!
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
The Marketing Companion Podcast
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