If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
Blog Archive
The 10 most impactful blog posts of the decade
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
Could “Belonging” be the next marketing revolution?
Dr. Julia Bramble suggests that a marketing revolution can begin with a commitment to belonging.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
Unintended consequences: How Amazon is disrupting telephone poles
In this story of unintended consequences, Amazon deliveries might make the electric bill go up!
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Four excuses for boring content that must stop NOW
Enough with the excuses! These four ideas will help you overcome boring content for your business.
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.