Should you self-publish a book or go with a traditional publisher?
The decision to self-publish a book is an easy one when you know the facts. Mark Schaefer provides insight into his experience.
Blog Archive
Need new power for your content marketing? Add a celebrity hologram!
Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.
Six Steps to Lead Influencer Marketing Without Getting Fined
If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
How to Apply Servant Leadership Principles to Modern Marketing Practices
Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
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