What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
Blog Archive
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
How to Apply Servant Leadership Principles to Modern Marketing Practices
Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
4 Easy Ways to Invest in Artificial Intelligence for Your Marketing
New to AI and looking to deploy it in your business? We dissect four easy ways to invest in Artificial Intelligence (AI) in 2020 in beyond.
The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
How to Streamline Your Marketing and Roar Into the 20s
New year, new decade and a chance to streamline your marketing!
The 10 best blog posts of 2019
Mark Schaefer lists the ten best blog posts of 2019 based on reader page views.
The ultimate privacy betrayal: Your smartphone is cheating on you
Your smartphone is revealing your personal life to thousands of companies. Here’s how to protect your privacy.
How to be business cool while networking at a social event
Networking at a social event may seem daunting but here are some tips to help you stay cool.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
The Marketing Companion Podcast
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Let's plot a strategy together
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