All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

I pushed my comfort zone. It was a mess. I loved it.

When the author pushed himself way out of the comfort zone, magic happened.

The economics of becoming a keynote speaker

Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.

Our job titles are getting in the way of marketing transformation

The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.

Why is gaining confidence so hard?

How a Diva’s temper tantrum led to being more introspective about gaining confidence, and the hard questions those seeking confidence need to ask.

Why influencer marketing will persist no matter what comes next

Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.

Is it possible to remain relevant in a hyper-changing world?

Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.

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Punch Out or Burn Out: Why the Most Successful People in Marketing Pursue Hobbies

Smart marketers know they need to punch out before they burn out. Learn how marketing leaders pursue their hobbies to create balance in their lives.

Since when is conning customers a form of marketing?

An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!

Why is experiential marketing important? Seven inspirational case studies!

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Bio hazard: The danger of using “former” in your social media profile

It’s common to use the word “former” in a social media profile. But is that designation helping or hurting you?

What happens when AI does the homework? The ethics of cheating apps

An entirely new market of cheating apps — tech that does the homework for you — threatens to wreck the educational system.

My brand engagement fantasy: Hire a few real people.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

CEOs band together to build tech we trust. But will it work?

On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]

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Perhaps your company’s branding strategy is YOU.

The most powerful branding strategy might be found in your own experiences and stories.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.