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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.

Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.

The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.

A new book suggests the pandemic will alter consumer behavior for years to come. Are you ready?

It might seem like a good time to build an app but know the risks first.

Personal productivity has to be a focus if you’re an entrepreneur or small business. As Mark Schaefer explains, it takes focus on one idea.

Resolve this one question to find clarity in unsettled times

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.

Why has Facebook ignored evidence that its product is fanning hate and divisiveness?

This may be the world’s biggest networking event. Here’s some exciting programs to look for!

A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.

This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.

One of the world’s biggest companies is inviting the world to a massive virtual experience.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Interactive content is slipping into your life in many ways. How to get onboard.