That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
This is not your normal post from me, but it is not your normal day. This is the 50th anniversary of the Apollo 11 moon landing. The moon landing was […]
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
An inforgraphic on “how to disrupt yourself”
Here are three great tips to remain memorable with clients and contacts in a world overwhelmed by content shock.
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Mentorship is important for all business leaders to consider. But modern mentorship requires an updated view of the cost and the benefits.
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