Blog Archive

Mind-bending social media trends

Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.

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Niche digital communities are brimming with opportunity. Are you there?

While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.

Is it time to eliminate the sales function?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

Human-centered marketing case study: A radical business turnaround

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

The essential guide to self promotion for introverts

In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

What are the most in-demand marketing skills right now?

On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.

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Three ways to turn your creative effort into a money-making platform

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

Why Home Depot (and your business) needs to re-capture its marketing mojo

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.

It’s time to come together

Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?

What happens when content becomes a commodity?

A business announcement reminds us that content has become a commodity and content shock is the strategy.

Is Your Marketing Ready For The Connected Consumer?

With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?