What content creators need to know NOW about the controversial EU copyright law
The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.
Blog Archive
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
Take Your Spammy Seven-Figure Business Plan And Shove It
Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
Big brands struggling to connect to the Marketing Rebellion
A recent post from SXSW showed that big brands are struggling to connect to the Marketing Rebellion
Social media shakeout: Why the future of social media is hazy
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
The gentle art of giving up
Never give up. Well, maybe not. There is certainly a time and place to think about giving up.
Tips and tools for the smart remote worker
More companies are creating opportunities for the remote worker. Here are some ideas to survive in this new work environment.
How many marketing strategies do you need?
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
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