How to be the world’s greatest podcast sponsor
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
Blog Archive
The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Start Your Marketing Strategy Revamp With These 11 Questions
By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
How to Avoid Content Shock With Your Personal Video Content
All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.
How to give your first speech and knock it out of the park
Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!
TikTok overtakes Facebook downloads, Facebook fires back with Lasso
The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Before you spend money on content promotion, read this
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
The Future of the Stories Format
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The single word that changed my life
Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.
Marketing inspiration from the most creative city in the world
The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.