Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
Blog Archive
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
The Rise of the Curated Feed
Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
A Marketing Manifesto for Human-Centered Marketing
This marketing manifesto summarizes key points in a human-centered approach to marketing.
4 Digital Marketing Trends Vital for the Freelancer
Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.
Is This the Best a Man Can Get?
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Who are your marketing heroes?
Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.
4 Ways Social Listening Can Inform Your Marketing Strategy
Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
I’m trying to stand up to hate and I’m failing miserably
It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.
Marketing Behaviors and Skills to Pay the Bills in 2019
This is a season for reflection so let’s explore the new skills and marketing behaviors needed to pay the bills in the new year.
2019: The Most Human Year Because It Must Be
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
Survival strategies for the post advertising world
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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