All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Returning to the human roots of marketing

Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.

Starting a new business still takes smarts

Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

How On-Demand Work Is Killing The Agency Of Record

Marketing’s ever-growing list of needs combined with an “on-demand” economy is likely killing the Agency of Record model. So what will take its place?

Podcasting’s next big moment: The insider insights

Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider

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Discovering your true point of differentiation

Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.

10 ways to engage with me or hire me

I don’t “sell” on my blog but it occurs to me that many people may not know what I do. Here are 10 ways you and your business can engage with me.

How to be the world’s greatest podcast guest

You don’t have to be uptight about that podcast interview. Follow these guidelines to be thw world’s greatest podcast guest!

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Is Facebook good for the world?

Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

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How to gracefully repurpose content between horizontal and vertical video formats

Emerging video formats make it challenging to repurpose content. This helpful guide provides a few insights to help you make the most of your video content!