All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

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How to begin social media marketing with no budget

Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.

The first-mover advantage of values based marketing

Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.

Consider the bank of goodwill as your online networking strategy

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention

Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.

Seven lessons from a 10 year entrepreneurial journey

Mark Schaefer reflects on seven key lessons from his entrepreneurial journey, including some surprising advice!

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

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Why did Nike do what they did?

Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

Returning to the human roots of marketing

Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.

Starting a new business still takes smarts

Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

How On-Demand Work Is Killing The Agency Of Record

Marketing’s ever-growing list of needs combined with an “on-demand” economy is likely killing the Agency of Record model. So what will take its place?