Snapchat needs to pay attention to the cool kids, and so do you
Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.
Blog Archive
The future of marketing in a blockchain world
The world is moving to blockchain. But the rules and roles a radically different now. What is the meaning of marketing in a blockchain world?
An indispensable guide to 12 possible content marketing strategies
Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.
How to find homegrown content marketing evangelists
The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists
Heed these 3 social media lessons in politically-charged times
These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.
The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
Three ways people fumble their personal brand strategy
People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!
The ideal marketing workplace requires more than exposed brick walls
Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.
Research Backs Email Marketing as The Biggest, Baddest Medium on the Block
Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.
Can you afford to do inbound marketing?
A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?
Mental toughness, personal crisis, and the role of grit in your success
When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.
Three steps to avoid influencer marketing disaster
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
What’s the Twouble with Twitter Marketing?
Twitter marketing? Not many are doing it, but why? Is Twitter a worthless waste of time, or an overlooked opportunity to reach new audiences?
Straight talk on being a social media consultant
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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