All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Once you’re “KNOWN,” here’s how to stay that way

You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!

The four disciplines that lead to consistent creativity

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.

Is this the most powerful #innovation in the history of social media?

The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?

Choosing the Right Podcast Topic (It’s Harder Than It Sounds)

Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.

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I wasn’t a desperate entrepreneur, and that’s why I failed

The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time

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Which is more important: The content, or the person?

What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web

Why is there no minimum cyber security regulation?

Hacking is on the rise because it’s so easy to access many computers. Is it time for some sort of minimum cyber security regulation?

Five stellar community engagement platforms that rock, and one to avoid!

Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

10 Maxims of Successful Blogging

I give a lot of advice about successful blogging but these are the 10 most popular tips i give to my clients year in and year out.

3 Valuable lessons content creators can take from popular fiction

The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

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A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.