All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Carthage must be destroyed – and Facebook competition too.

Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Unraveling the secrets of B2B influencer marketing

Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert

How brands can avoid getting dragged down the aisle of internet infamy

Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.

20 Extraordinary Content Marketing Insights

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

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Research shows we may be at the end of the startup era

Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?

How to keep yourself safe from social engineering attacks

When crafting a social media presence being found might seem great–but are you opening up opportunities for a social engineering attack?

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

The path to content success: Crushing self doubt

Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.

Can anybody become known? Let’s ask the janitor.

She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!

Three ways to turn client email into new business value

Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

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Crossing the influence line: When does sponsorship destroy your reputation?

Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?

Social media never forgets. How YouTube killed the circus

A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets

3 Little-Known Ways to Use Content Marketing for Client Education

You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.