There is no glory in “old school” marketing
I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.
Blog Archive
When developing a personal brand, sometimes your dreams follow you
Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you
How I disrupted the British Rail System because I had too much coffee
I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System
The right time to ignore popular marketing advice
Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
I don’t think that emoji means what you think it means
Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?
Marketers, Are You Ready For Voice Search?
By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I […]
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Five things Facebook is doing right
The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success
Why Joe Pulizzi and I disagree on today’s content marketing dynamics
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Artificial intelligence, real-life marketing
Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI
The world is flat, if we let businesses keep it that way
By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World […]
5 Steps to conduct a superior podcast interview
A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success
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