All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Should you trust The Meeker Report?

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

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Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Six transformative trends in influencer marketing (is it really marketing?)

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

Customer success: 3 Off-beat tools for small businesses

When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.

There is no glory in “old school” marketing

I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.

When developing a personal brand, sometimes your dreams follow you

Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you

How I disrupted the British Rail System because I had too much coffee

I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System

The right time to ignore popular marketing advice

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

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Can you blog effectively if you need to be liked?

Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

I don’t think that emoji means what you think it means

Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?

Marketers, Are You Ready For Voice Search?

By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I […]

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success