What is Blockchain and what is its impact on marketing?
Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you’ll be able to discuss this new database changing the Internet.
Blog Archive
The 3 factors behind Snapchat consumer behavior
Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
When to treat a customer like family
Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.
Batman, Pokemon, and an essential lesson from the heart of marketing
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Five ideas: Constructive engagement in destructive times
The violence in the news has fueled divisive and hateful social discourse. Here are some tips for constructive discourse when the tempers are high.
Five tips to prepare for your first international speaking assignment
Avoid embarassment! Five tips to prepare for your first international speaking assignment
Deleting Your Social Media Business Page? Read This First.
When you just don’t have the time or resources to invest in your social media business page should you delete it? We discuss that and your other options.
Emoji marketing? You better believe it!
Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?
Four Strategies to survive automated writing and content bots
The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.
The 6 Scariest Words in Digital Marketing
The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?
Do you need copyright permission every time you quote someone’s work?
Attorney Kerry O’Shea Gorgone addresses when you need copyright permission to quote someone else’s work in your marketing efforts.
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
The start-up strategy for beating Facebook
Want to have the next hot tech startup? Here’s a comparison of Snapchat and Blab and their opposing strategies for beating Facebook.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.