An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
Blog Archive
The world’s best creativity technique
Take your team’s thinking to the next level with the world’s best creativity technique
Demanding Clients: How Far Should You Let Them Go?
How far should demanding clients be allowed to push you before you let them know you won’t be serving them any longer?
Martin Lindstrom on instinct and competitive advantage
How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.
15 Amazing ways social media is changing the world
A UCL research report shows how social media is changing the world in unexpected ways.
Turning crisis into victory as a keynote speaker
Being a professional speaker means learning about turning crisis to victory on the speaker’s stage
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
How to save Twitter
The stock is tumbling, executives are leaving, the CEO is scrambling. It’s time to look at how to save Twitter.
Are you becoming an obsolete marketing professional?
Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?
Market networks bring businesses into the “enabling economy”
Market networks are transforming the way small service providers are connecting to customers.
Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
If you’re trying to reach young men with your products, have you considered Twitch and other eSports livestreaming programs?
Help. I’m enslaved by my smartphone.
Are our devices making us dumb? Sometimes it’s hard to tell. I’m feeling enslaved by my smartphone.
Is a career in social media marketing secure?
Will a career in social media marketing survive long-term or will it be folded into new departments and disciplines?
7 Ways a small business can use social media resources wisely
This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big […]
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
The Marketing Companion Podcast
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