The stress of authenticity and other reasons social media is exhausting
When aiming to humanize your brand and be authentic, social media is exhausting? I share my dirty little survival secrets.
Blog Archive
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Why “rich content” is central to your social media strategy
Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Keeping your content promise, even when it hurts
Sadly, “trust” is becoming a point of differentiation today. To win in a noisy world, are you keeping your content promise?
Demystifying Deep Linking in Your App
Deep linking, the act of sharing a specific piece of content within an app, is a challenge. Learn new techniques to increase your new user acquisition.
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
4 Lessons learned from super niche marketing
Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.
Brand bullying and other things that need to change
Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion
Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Research proves there is still a place for long form content
New research from Pew proves there is still a place for long form content in your marketing plan.
Snapchat engagement and other myths
Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?
The Marketing Companion Podcast
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