Archive for the ‘Marketing best practices’ Category

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

Is it time to eliminate the sales function?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

Three ways to turn your creative effort into a money-making platform

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

All signs point to this one marketing mega-trend

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.

3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]