Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The most powerful branding strategy might be found in your own experiences and stories.
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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