Archive for the ‘Marketing Strategy’ Category

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

The State of Video Streaming

There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

8 Strategies to stand out when you’re late to the content marketing game

If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.

Social media giants tighten their grip on small content producers

Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules