The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Archive for the ‘Social Media best practices’ Category
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
The 10 most impactful blog posts of the decade
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
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