Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
Archive for the ‘Social Media Strategy’ Category
Keep your bet on Facebook and its dominance … for now
By Mark Schaefer A common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — […]
Why content marketing is a “do-over” for social media
Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.
A different way to think about social media ROI
A different way to think about social media ROI
Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!
The future of business: Six layers of customer engagement
Business success means mastering the six layers of customer engagement. Are you ready?
How to establish your company’s Social Media Lead Team
Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.
Do you need a massive audience to be huge in social media?
Do you need a massive audience to be huge in social media?
5 reasons you should be in social media, even if the boss says “no”
Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”
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