LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Archive for the ‘The Marketing Companion’ Category
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Pandemic may re-wire consumer behavior and marketers should pay attention
A new book suggests the pandemic will alter consumer behavior for years to come. Are you ready?
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and […]
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.
Creating Personal Customer Experiences With Context Marketing
Context marketing may point us to the future of customer experiences. Learn more on this new podcast episode with guest Mathew Sweezey.
Remarkable Marketing During a Challenging Climate
Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
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