How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Archive for the ‘The Marketing Companion’ Category
A thought exercise on social media and critical thinking
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]
Should Facebook be regulated?
Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
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