New data-based strategies to win on TikTok
Social media genius Dennis Yu provides inside secrets on how to win at TikTok
Archive for the ‘TikTok’ Category
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
Twisted reality creates room for marketing innovation
Twisted reality will become a marketing opportunity and challenge as what we see as real becomes blurred.
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
TikTok made me buy it: The new home for eCommerce innovation
“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
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