How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
Posts Tagged ‘mark schaefer’
A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Is it possible to build a peaceful brand community?
Is there any way to build a friendly brand community? These examples will help.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.