Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.
To remain relevant, you have to disrupt yourself through a process of constant re-invention.
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.
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