Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Posts Tagged ‘podcast’
Should one country govern the internet?
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Is a store with no sales the future of retailing?
Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.
Why customers really don’t want to engage with your brand
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
Insights into new media trends on podcasting, social media, and smart speakers
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
What every marketer needs to know about the Internet of Things
The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.
What marketing skills do you need for career success today?
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
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