Case study: Building a business community from the ground up

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind automatically goes to my friend Mark Masters and his lively You Are the Media group.

Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren’t creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment.

• The role of a newsletter in building a business community
• The transition from audience to community
• The danger of a cult of personality
• The power of bringing people together
• When the community becomes the business
• Giving up control to gain credibility
• The role of purpose and sustainability
• The collective voice
• How community impacts business

This is a glimpse of the future of marketing and you won’t want to miss it:

Please support our extraordinary sponsor. Our content is free because of their generosity.

Sendinblue, an all-in-one digital marketing platform, empowers small businesses through end-to-end digital marketing campaigns. Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Marketing Companion fans can click here to learn more about Sendinblue and sign up for a free trial!

Join the Party! 100 million emails sent every day, 300,000 users in 160 countries, 10 years of expertise, and $0 to get started on our free account! Use the MARKETINGCOMPANION promo code to get 50 percent off your first three months on our premium account!

All posts