All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

It may be time to drop your annual marketing strategy

How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.

How blogging saved my life

Going through the darkest of times had unexpected benefits for content and creativity. This is how blogging saved my life.

Four ideas to overcome content saturation in your niche

What do you do if your competitor has already created content saturation in your industry? Here are four ideas to remain competitive

You’ve hit marketing gold when the dog doesn’t bark

In an era of Big Data, sometimes marketing insight comes from the most unlikely of places

Had your content stolen? Get over it.

Is anything original? In a world where content is free, there might not be asa many thiefs as you think

Connecting personal branding, your online network, and business value

Is personal branding still relevant and how does it connect to real business value?

Listen Now

Four ways social media impacts emotional branding

To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.

How #TechnologyAndStuff became GM’s Oreo moment

GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff

Standing out in a world of information density

What is the strategy to stand out in a world of increasing information density? Here are some ideas.

Twitter’s new mega-partnership has interesting implications

IBM and Twitter have teamed up and the implications for businesses could be provocative

Finally, Small Business Social Media is Evolving

By Amber Osborne, {grow} Contributing Columnist These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last […]

Don’t look now. Here come the post-Millennials

Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers

Is there a “content pattern” that builds a brand?

YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?

Nobody reading your blog? 10 reasons to persist!

10 reasons to keep writing, even if there is nobody reading your blog!

The Un-Tapped Value of Employee Social Capital

By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and […]