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Four ways social media impacts emotional branding

To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.

How #TechnologyAndStuff became GM’s Oreo moment

GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff

Standing out in a world of information density

What is the strategy to stand out in a world of increasing information density? Here are some ideas.

Twitter’s new mega-partnership has interesting implications

IBM and Twitter have teamed up and the implications for businesses could be provocative

Finally, Small Business Social Media is Evolving

By Amber Osborne, {grow} Contributing Columnist These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last […]

Don’t look now. Here come the post-Millennials

Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers

Is there a “content pattern” that builds a brand?

YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?

Nobody reading your blog? 10 reasons to persist!

10 reasons to keep writing, even if there is nobody reading your blog!

The Un-Tapped Value of Employee Social Capital

By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and […]

Can Marketers Predict and Measure Influence, Down to the Dollar?

By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people […]

Mobility, mobile commerce, and the worst apps in the world

Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.

Listen Now

Dare to Be Stupid: A lesson for B2B marketers from Weird Al

Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”

The Chasm of Expectations Between B2B Marketers and Buyers

By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. […]