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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

This is a simple tutorial to create Custom GPTs for use in social media marketing

Ignoring my customers changed my life. Everyone should try it once!

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.

New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.

Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.

Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.

A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?

Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.

The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!