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Youβre in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad youβre here. -Mark Schaefer

Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.

Do you need a massive audience to be huge in social media?
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
How do you create influence on Facebook? This new eBook shows you how!

You may be missing an opportunity to unleash your biggest marketing channel of all!

It’s true. 100,000 people unfollowed me on Twitter. And it all makes sense.

Here’s to the unremarkable. Endless “manifestos” about dreaming your way to success and adventure are creating a culture that believes you’re worthless.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
NASA turns to crowdsourcing for innovation and cost savings


The best digital business idea that just never worked

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

The much-reported dongle incident demonstrates that we are in a new world with little room for error when it comes to civility

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
In this video interview Brian Solis describes his vision, his creative process, and provides a hint of what to expect next from his prodigious output.