The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, […]
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
Community-based marketing has massive potential but requires a new leadership mindset.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. […]
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