Four excuses for boring content that must stop NOW
Enough with the excuses! These four ideas will help you overcome boring content for your business.
Blog Archive
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Two powerful ideas to help you become the signal instead of the noise
Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!
The new keynote speaker reel: An inside story
If you want to start a speaking career, you’ll need a keynote speaker reel. This is what you need to know.
Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
What 5G Means For Content Consumption and Creators
5G will enable the freeing up of our time, which in turn will allow us to consume more content. But what does this mean for marketers?
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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