Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Blog Archive
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
What 5G Means For Content Consumption and Creators
5G will enable the freeing up of our time, which in turn will allow us to consume more content. But what does this mean for marketers?
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
It’s time to re-think your social media policy
Social media policies are more important than ever. Is yours changing with the times?
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
Is the Discord platform the next big thing for marketers?
Discord is a hot app right now and it deserves to be on the radar screen of many marketers.
A social media myth: Do we really need to “listen to our customers?”
“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.
How I am evolving into who I need to be
I did not start out with the dream career. I had to evolve into the person I needed to be. This is my story.
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
Five questions to ask when seeking an effective marketing consultant
It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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