Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Blog Archive
3 timeless business lessons I learned from an Irish writer conference
By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]
How to be the world’s greatest podcast sponsor
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Start Your Marketing Strategy Revamp With These 11 Questions
By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
How to Avoid Content Shock With Your Personal Video Content
All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.
How to give your first speech and knock it out of the park
Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!
TikTok overtakes Facebook downloads, Facebook fires back with Lasso
The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Before you spend money on content promotion, read this
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
The Future of the Stories Format
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
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