All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

I’m trying to stand up to hate and I’m failing miserably

It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.

Marketing Behaviors and Skills to Pay the Bills in 2019

This is a season for reflection so let’s explore the new skills and marketing behaviors needed to pay the bills in the new year.

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

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The art of the #humblebrag and other sources of good PR

There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]

My favorite Christmas story started with a door.

I was cleaning up some blog posts and came across a favorite story from nine years ago. Many of you have asked me about my relationship with a boy named […]

Creating Points of Differentiation in Marketing

Every entrepreneur is told that when they think about starting a company, they need to find a strong USP, or unique points of differentiation. Here’s how to do it.

All signs point to this one marketing mega-trend

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.

Marketing, PR and advertising are primed for a Quantum Leap

To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

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3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]

How to be the world’s greatest podcast sponsor

Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.

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The ultimate metric for crisis management

When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management

Start Your Marketing Strategy Revamp With These 11 Questions

By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]