By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.
Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!
The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
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