Your organizational culture is your marketing
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Blog Archive
When a company aligns with customer values, is it serving, or pandering?
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Marketing’s job is to protect your brand. Are you doing your job?
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Brilliant marketing, or the beginning of Big Brother?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Advertising strategies to help you win the year
Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.
Marketing success means being invited to the island
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
Should one country govern the internet?
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
How to begin social media marketing with no budget
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Consider the bank of goodwill as your online networking strategy
Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.
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