By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a […]
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Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
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Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
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There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
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Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
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It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
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Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
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This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
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Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
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Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
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Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.
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Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
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A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
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Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
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Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
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