By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a […]
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
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