All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

What is an ICO and what does it mean to new businesses?

What is an ICO? Tokens, ICOs, and cryptocurrencies are all buzzwords right now. Do you know what they mean and how to talk about them?

Four ways I fight for freedom and digital citizenship in the era of fake news

Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.

What are the personal impacts of your digital immersion?

When was the moment your social media “on” switch flipped for good? And how would your life be different without constant digital immersion?

The ultimate list of 20 worthy social media rants

Sometimes I’m happy. Sometimes I’m bemused. Sometimes I need to rant. This is one of those days. Bring on the social media rants.

3 Lessons I learned from my creative burnout

The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.

Influencer marketing grows up

In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up

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Don’t tell your story, ADD your story

When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.

Stop blogging until you do these five things

Stop blogging until you’ve implemented these five basic functions on your site that help your content become seen and shared.

Loyalty Programs Might Cost Your Business More Than You Bargained For

Attorney Kerry O’Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.

The three biggest social media problems are NOT social media problems

Diving into many common social media problems reveals the problems might not be related to social media activities at all

Connecting to a new podcast on digital transformation

The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.

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Facebook Marketers need to take a hint from Wonder Woman

Take a few cues from the Amazonian superhero, Wonder Woman, on what your Facebook marketing may be missing (and it’s what consumer want most!).

Should you trust The Meeker Report?

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

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