Archive for the ‘customer acquisition’ Category

Consider the bank of goodwill as your online networking strategy

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

Is a store with no sales the future of retailing?

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

The Second Biggest Lie on the Internet

It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.

Just because you can, it doesn’t mean you should

Marketing automation has become a huge business. But just because you can, doesn’t mean you should, as this case study featuring Salesforce illustrates.