CEOs band together to build tech we trust. But will it work?
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
Archive for the ‘ethics’ Category
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
Why online trolls do what they do
Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
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