Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Archive for the ‘ethics’ Category
Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
What happens when AI does the homework? The ethics of cheating apps
An entirely new market of cheating apps — tech that does the homework for you — threatens to wreck the educational system.
CEOs band together to build tech we trust. But will it work?
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
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