Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas
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